MEDIA

Capital Foods acquired by Tata Consumer Products
Tata Consumer Products today announced that it has signed definitive agreements to acquire 100% equity shares of Capital Foods, owner of the brands ‘Ching’s Secret’ and ‘Smith & Jones’, in a phased manner. 75% of the equity shareholding will be acquired upfront and the balance 25% shareholding will be acquired within the next three years. This move is consistent with Tata Consumer’s strategic intent to expand its product portfolio and its target addressable market in fast growing/high margin categories.

Capital Foods celebrates 25th anniversary; launches three new products
Capital Foods - India’s biggest culinary food company - has launched many pioneering products which have go to create categories by themselves and become household names in the country over the last 25 years, under the leadership of its Founder, Chairman, and Managing Director Ajay Gupta. Building on its existing consumer base in western and central India, it has also announced making significant inroads into northern, eastern and southern Indian markets, specifically the cities of Chennai and Hyderabad.

Capital Foods hit Silver Jubilee milestone and the journey still continues
Capital Foods - India’s biggest culinary food company - has launched many pioneering products which have go to create categories by themselves and become household names in the country over the last 25 years, under the leadership of its Founder, Chairman, and Managing Director Ajay Gupta. Building on its existing consumer base in western and central India, it has also announced making significant inroads into northern, eastern and southern Indian markets, specifically the cities of Chennai and Hyderabad.

Capital Foods hit Silver Jubilee milestone and the journey still continues
Capital Foods - India’s biggest culinary food company - has launched many pioneering products which have go to create categories by themselves and become household names in the country over the last 25 years, under the leadership of its Founder, Chairman, and Managing Director Ajay Gupta. Building on its existing consumer base in western and central India, it has also announced making significant inroads into northern, eastern and southern Indian markets, specifically the cities of Chennai and Hyderabad.

Capital Foods hit Silver Jubilee milestone and the journey still continues
Capital Foods - India’s biggest culinary food company - has launched many pioneering products which have go to create categories by themselves and become household names in the country over the last 25 years, under the leadership of its Founder, Chairman, and Managing Director Ajay Gupta. Building on its existing consumer base in western and central India, it has also announced making significant inroads into northern, eastern and southern Indian markets, specifically the cities of Chennai and Hyderabad.

Capital Foods hit Silver Jubilee milestone and the journey still continues
Capital Foods - India’s biggest culinary food company - has launched many pioneering products which have go to create categories by themselves and become household names in the country over the last 25 years, under the leadership of its Founder, Chairman, and Managing Director Ajay Gupta. Building on its existing consumer base in western and central India, it has also announced making significant inroads into northern, eastern and southern Indian markets, specifically the cities of Chennai and Hyderabad.

Capital Foods hit the Silver Jubilee milestone
Capital Foods - India’s biggest culinary food company - has launched many pioneering products which have go to create categories by themselves and become household names in the country over the last 25 years, under the leadership of its Founder, Chairman, and Managing Director Ajay Gupta. Building on its existing consumer base in western and central India, it has also announced making significant inroads into northern, eastern and southern Indian markets, specifically the cities of Chennai and Hyderabad.

Capital Foods hit Silver Jubilee milestone and the journey still continues
Capital Foods – India’s biggest culinary food company – has launched many pioneering products which have go to create categories by themselves and become household names in the country over the last 25 years, under the leadership of its Founder, Chairman, and Managing Director Ajay Gupta. Building on its existing consumer base in western and central India, it has also announced making significant inroads into northern, eastern and southern Indian markets, specifically the cities of Chennai and Hyderabad.

Why 'Chutney' is key to Ching's Secret’s recipe for success!
For its brand Ching's Secret, Capital Foods' has a trademark registration protecting the use of the name 'Schezwan Chutney'. In 2020, when it discovered Radiant Indus Chem was using the same name for the product under its brand 'Mrs. Food Rite' it approached the Delhi High Court. In a recent hearing, a Division Bench granted an interim injunction in Capital Foods' favour. The court observed that the intent behind the latter's adoption of the same mark was to trade in the name and reputation of Capital Foods.

Rohit Shetty is the new face of Smith & Jones Pasta Masala, adds blockbuster tadka to the brand
From creating masaledar cinema to making India eat masala pasta, Rohit Shetty has become the new face of Smith & Jones Pasta Masala. Watch him in his unique avatar as he puts his desi tadka in this fun video.

Ranveer Singh is unstoppable in Rohit Shetty’s new ad, says ‘dilo ko jeetne ka koi formula nahi hota’. Watch
Ranveer Singh has teamed up with director Rohit Shetty once again and this time, the duo is here to pack the power of desi-Chinese food in a five-minute commercial. Here, Ranveer is pulling off some stunts as he fights to protect the flavour of desi Chinese. In true Rohit Shetty fashion, cars and bullets are flying everywhere Ranveer makes his way to the noodles.

Bhuvan Bam, Prajakta Koli, Adah Sharma, MJ5 and others join the 'Ching's Schezwan Chutney Chatora Challenge' campaign by Ching's Secret
Capital Foods, one of the leading campanies for innovative food products in India has come up with yet another out of the box social media campaign called 'Ching's Schezwan Chutney Chatora Challenge', the winner of which stands a chance to win an all-expenses-paid trip to NASA, USA along with partner.

Capital Foods to invest Rs 100 crore on brand development in FY21
General Atlantic-backed Capital Foods said it will be investing Rs 100 crore for brand development across categories. "We are very serious about brand development and will be investing Rs 100 crore on our brands this fiscal," its chief executive Navin Tewari said over phone.

Amid calls to boycott Chinese products, what’s in a name? Ask Ching's Secret
Calls to boycott Chinese goods are intensifying every day in India after a gory border clash between the two countries. Chinese apps have been banned. Chinese businesses have been told they are not welcome.

Desi Chinese meets Biryani - Rimjhim Biryani Recipe
Getting creative while in lockdown? It's time to turn up your cooking skills and take it up a notch with this Desi Chinese meets Biryani Recipe - Rimjhim Biryani!

Rural markets to sharpen focus on value items in FMCG sector, urban for large size packs
The coronavirus-induced lockdown is expected to sharpen the urban-rural divide in demand pattern of FMCG products, with consumers in big cities opting more for large size product packs, while in smaller towns and villages value pack rules the roost, according to industry players.

Capital Foods sees rise in demand for essential products
Capital Foods with brands like Ching’s Secrets and Smith & Jones in its portfolio, has reported 50% rise in demand for food essentials such as noodles, schezwan chutney and masalas in select markets of northern and eastern India during the ongoing lockdown, a top executive said.