SMITH & JONES
VERY VERY TASTY!
Capital Foods launched Smith & Jones as a kitchen partner for making aspirational dishes at a great price. The more Indians travel, the more they experience new cuisines which they want to recreate. Exposure to media and social media has further driven Indian families to experiment with aspirational dishes. Smith & Jones tracks all food service categories to bring home aspirational culinary experiences through innovative products.
FIRST MOVERS
MASALA PACKS
Offered convenient recipe masalas to make Pasta, Soya Wadi, Shahi Paneer and Mutter Paneer with ease and without errors.
PERI PERI MASALA
Positioned Peri Peri Masala as the ‘new generation chaat masala’ to mass market it.
OUR PRODUCTS
SMITH & JONES
GINGER GARLIC PASTE
GINGER GARLIC PASTE
YAHI HAI KHAANE KI JAAN.
Capital Foods built the category of Ginger Garlic Paste where none existed before. Smith & Jones blends fresh ginger and garlic and packs it in a way to retain their distinctive aroma and flavours. It really is the life of many Indian dish!
Capital Foods built the category of Ginger Garlic Paste where none existed before. Smith & Jones blends fresh ginger and garlic and packs it in a way to retain their distinctive aroma and flavours. It really is the life of many Indian dish!
SMITH & JONES
PASTA MASALA
PASTA MASALA
EASY RAASTA TO MAKE BLOCKBUSTER PASTA!
Capital Foods discovered the beginning of a trend where pasta was being made in Indian homes, with housewives added ‘tadka’ (tempering) to pasta. So Smith & Jones launched Pasta Masala – a ‘tadka’ pouch with an ingenious blend of spices that allows consumers to create a delicious Macaroni Pasta Dish with ease and without any errors.
Capital Foods discovered the beginning of a trend where pasta was being made in Indian homes, with housewives added ‘tadka’ (tempering) to pasta. So Smith & Jones launched Pasta Masala – a ‘tadka’ pouch with an ingenious blend of spices that allows consumers to create a delicious Macaroni Pasta Dish with ease and without any errors.
SMITH & JONES
PERI PERI MASALA
PERI PERI MASALA
NAYE ZAMAANE KA CHAAT MASALA!
Capital Foods jumped onto the trending Peri Peri wagon which was being used on everything – from French fries and pizzas to fried chicken and burgers. Likening its potential to India’s ever-popular chaat masala, Smith & Jones Peri Peri Masala was launched as a chaat masala for the new generation.
Capital Foods jumped onto the trending Peri Peri wagon which was being used on everything – from French fries and pizzas to fried chicken and burgers. Likening its potential to India’s ever-popular chaat masala, Smith & Jones Peri Peri Masala was launched as a chaat masala for the new generation.
SMITH & JONES
SOYA WADI NUTRI MASALA
SOYA WADI NUTRI MASALA
PERFECTLY TASTY SOYA CURRY – EACH TIME!
Soya is the most affordable source of protein for many Indians who consume tonnes of it in a curry form. But those who aspire to make it don’t always get the flavours right. Smith & Jones Soya Wadi Nutri Masala helps them make tasty Soya Masala effortlessly and without error, each and every time.
Soya is the most affordable source of protein for many Indians who consume tonnes of it in a curry form. But those who aspire to make it don’t always get the flavours right. Smith & Jones Soya Wadi Nutri Masala helps them make tasty Soya Masala effortlessly and without error, each and every time.
SMITH & JONES
MUTTER PANEER MASALA
MUTTER PANEER MASALA
THE EASIEST WAY TO MAKE EVERYBODY’S FAVOURITE!
For those wanting to try a different kind of Paneer dish, Smith & Jones introduced Mutter Paneer Masala. A perfect blend of masalas to make tasty Mutter Paneer with ease and speed.
For those wanting to try a different kind of Paneer dish, Smith & Jones introduced Mutter Paneer Masala. A perfect blend of masalas to make tasty Mutter Paneer with ease and speed.
SMITH & JONES
SHAHI PANEER MASALA
SHAHI PANEER MASALA
A QUICK & EASY WAY TO MAKE THIS SPECIAL DISH!
Shahi Paneer is a rich dish made on special occasions, But not everybody knows how to make it. Smith & Jones Shahi Paneer Masala makes it easy to whip up a perfect dish each time.
Shahi Paneer is a rich dish made on special occasions, But not everybody knows how to make it. Smith & Jones Shahi Paneer Masala makes it easy to whip up a perfect dish each time.
176248320
PASTA MASALA PACKS
SOLD BETWEEN 2022 – 2023
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