Capital Foods launched Smith & Jones as a kitchen partner for making aspirational dishes at a great price. The more Indians travel, the more they experience new cuisines which they want to recreate. Exposure to media and social media has further driven Indian families to experiment with aspirational dishes. Smith & Jones tracks all food service categories to bring home aspirational culinary experiences through innovative products.
Offered convenient recipe masalas to make Pasta, Soya Wadi, Shahi Paneer and Mutter Paneer with ease and without errors.
Positioned Peri Peri Masala as the ‘new generation chaat masala’ to mass market it.