Capital Foods was formed.
Launched the only pan-Indian Desi Chinese sauce brand, Ching’s Secret, offering Soy Sauce, Green Chilli Sauce, Red Chilli Sauce and Chilli Vinegar – with an actual green chilli in the bottle.
Launched Smith & Jones Ginger Garlic Paste, creating a category where none existed.
Named noodles ‘Hakka’ to counter the unorganized noodles players. Ching’s Hakka Noodles now owns the category.
Ketchup with oregano became Smith & Jones Pizza Ketchup, a first in the category.
Ching’s launched Instant Noodles - the only brand with Desi Chinese flavours to compete with instant masala noodles.
Ching’s gets into social media with Facebook and YouTube recipe videos way before any other food brand and gets a competitive advantage.
Ching’s created a new category - blended Masalas to help consumers make authentic street-style Desi Chinese food at home – without even adding salt.
Launched Ching’s Schezwan Chutney to meet the demand for the trending ‘Schezwan’ flavour that consumers loved. A versatile Chutney that could be used as a dip, spread or cooking ingredient.
A category first: Twist on – twist off caps of Smith & Jones Ginger Garlic Paste make them storage friendly.
First to launch single-serve soups. Launched Ching’s Desi Chinese soups in 5 flavours – Sweet Corn Veg, Tomato, Hot & Sour, Manchow and Mix Veg.
Ranveer Singh aka Ranveer Ching makes an entry Bollywood style. An A-list star becomes an iconic brand ambassador.
Created a new category with Smith & Jones Pasta Masala, a sachet of blended spices to help make instant pasta.
Launched the chaat masala for a new generation: Smith & Jones Peri Peri Masala – based on another popular flavour trend.
Launched Smith & Jones recipe masalas to help people make aspirational dishes: Soya Wadi Nutri Masala, Mutter Paneer Masala and Shahi Paneer Masala
Launched a Desi Chinese take on the omnipresent green chutney at home – Ching’s Dragon Fire Chutney – a never-before flavour in the sauces category.
Launch of Rohit Shetty Blockbuster Pasta Masala Campaign
Adapted a Thai cult flavour and launched Ching’s Sriracha Green Chilli Sauce.
Launched the first-ever Jain Schezwan Chutney, with all the punchy flavours, with NO ONION - NO GARLIC.